△BEIHAO Team in Cosmoprof Worldwide Bologna
This is the fifth time for BEIHAO to attend Cosmoprof Worldwide Bologna for seeking changes and breakthroughs in the international stage.
5 years ago, BEIHAO as a facial mask enterprise from China, the exhibition organizers did not attach importance to such Chinese cosmetics enterprises. Only small standard booths without any decoration were allowed to be applied, while other international cosmetics exhibitors ’booths appeared high-grade.
Nowadays, all has been changing. More and more cosmetics buyers are showing interest in the facial mask, and its international market is being opened gradually. Especially in this exhibition, facial masks are presented in cosmetics exhibitors from Europe and America. In Europe, whether in the big department stores such as Lord of Buddha or Paris spring, or in supermarkets, drugstores, the facial mask is on sales.
△BEIHAO, Cosmoprof Worldwide Bologna
△BEIHAO, Cosmoprof Worldwide Bologna
△BEIHAO, Cosmoprof Worldwide Bologna
All is fully illustrated by the fact that the facial mask is gradually being promoted to the global consumers. The rise of China's mask market has attracted the attention of the global cosmetics industry.
△BEIHAO CEO, in Cosmoprof Worldwide Bologna
Cosmetics enterprises from Europe and America are very good at how to tell their own brand stories and show their own brand culture, which gives their brand more added values.
In addition to efforts in the product R&D and innovation, BEIHAO will also do much for achieving breakthroughs in brand image and design. “Natural, Without Chemical Synthesis Materials’” is also the trend in beauty industry, and BEIHAO will be also working in this direction.