The conference of “” was hosted by Shanghai International Beauty Expo, Makeup Headline and BEIHAO in Shanghai, 19th May, 2018. In “Facial Mask Era”, numbers of industry leaders gathered together to discuss the problems existing in the Chinese facial mask market and its future development.
△ Beauty Expo Founder: Maya
△ PINGUAN Net CEO: Dengmin
△ China Beauty Makeup Net Producer: Gui,shaoyuan
△ C2CC The Editor-in-chief: Chen, Min
No matter its growth rate or its growth share, facial masks have been achieved them in a very quick way in the market. Especially, Generation Y & Z, they give their priority to mask applying rather than a good meal.
This also shows that the facial mask has huge market prospects but the most intense competition. Whether the traditional skin-care brands or other cross-border brands, they all want to share this great market.
How To Achieve Over I Billion Annual Sales Of Mask Products In the Internet Era?
Founder From Strategic Research Center For Collection In Hot Sell, king, Cuodao shared his opinions:
△Founder From Strategic Research Center For Collection In Hot Sell, king, Cuodao
Focus On The Ultimate SKU
In the business era, doing more is instinctive and doing less is essential. We should learn from a simple point and concentrate our efforts on creating one SKU that could offer user the best experience and quickly catch their praise.
Increase The Product Value Through Deep Ploughing
Collection in hot sell must satisfy the needs of users, and we must catch the pain point of consumption. At the same time, we must establish the publicity of brand through the strategic combination of users, products and marketing.
Improve The Effect Of Word Of Mouth Through The Ultimate Quality
Solving users' pain points and being with the ultimate quality are the best marketing. They can improve the brand value in a very effective way. Just as like the emperor's daughter who doesn’t does not worry about finding a husband. Even if they don't spend any money on advertising, they will attract the eyes of consumers and have the spontaneously publicity.
The splendid dialog on “Mask Is the Boost Product?”
△ In the Dialog scene
△ In the Dialog scene
Founder From Strategic Research Center For Collection In Hot Sell, king, Cuodao：
Mask must focus on the ultimate SKU, not hot products. The only competitiveness of hot products is the low price. We lack of the ultimate mask SKU, which makes good profit. The most important function of the boost products is not to attract customers, and publicize the products in the good way.
BEIHAO CEO Liang, Hongli:
There is no doubt that mask has been became the NO.1 consuming cosmetics in China within 6 years. Most of us misunderstood that the ultimate SKU is the boost product. Nowadays, many brands, even the domestic first-line brands ,want to win the mask market depending on the low price but not quality. We need to do more on rethinking products, and depend on the long-term quality to attract the users. There will be no future for the mask, if there has been always has low-cost competition.
△ BEIHAO CEO Liang, Hongli:
GM Of Supply Chain Management Center of Gialen Group, Liu Danqing:
Mask is not the boost product. Mask should be publicized as a brand with years of efforts.
La Estephe Founder Xun, Yunlong：
Mask is the main SKU, and should not be promoted by the low price.
GM Of Shanghai Gold Partner Network Technology Co., Ltd, Liu,Hua:
If the mask is promoted as the boost product, there will be no repurchase rate. If we pay no more attention and efforts on their quality, the mask could not be developed in the long-term.
Hope all you could enjoy the collision of thought in the Facial Mask Era.