Gift box printing is a kind of art, it is also the embodiment of commodity value, especially today, when knowledge economy and information science develop rapidly, national culture, regional culture, Chinese and western culture blend and collide. Gift box printing represents not only beautiful works of art, but also color box printing, which is close to the market, caters to the market, guides consumption and satisfies people's material needs and spiritual enjoyment of commodity packaging.
There are three main functions of gift box packaging. First, protection function: it is also the basic function of packaging, even if the goods are not damaged by various external forces. A commodity must be circulated for many times before it can enter the market or other place and finally reach the consumer. During this period, it needs to go through loading and unloading, transportation, inventory, display, sales and so on. During storage and transportation, there are many external causes, such as impact, humidity, light, gas, bacteria. And other factors, will threaten the security of goods. Therefore, as a packaging designer, the structure and materials of packaging should be considered first to ensure the safety of goods in circulation. Second, convenience function: that is, the packaging of goods is easy to use, carry, store and so on. A good packaging work should be based on "people", from the perspective of consumers, increase consumers' desire to buy, trust in goods, and promote communication between consumers and enterprises. Third, sales function, in the increasingly competitive market today, packaging role and importance for manufacturers to understand. How to make their products sell well, how to make their products jump out from the dazzling shelves, only rely on the quality of products and the bombing of the media, is far from enough.
Because, in all kinds of supermarkets and optional stores such as rain springing up today, direct to consumers is the packaging of their own products. Good packaging can directly attract the attention of consumers, so that consumers have a strong desire to buy, so as to achieve the purpose of promoting the flow, and when we design gift boxes, we should design them from the perspective of consumers. What kind of gift box will attract them.
As regards the design principles of gift box packaging, they are:
First, good feelings. Good feelings come directly from the packaging of the shape, color, pattern, material feeling, this is a comprehensive psychological effect, and personal atmosphere of the environment has a close relationship. In terms of color, each person has a color that he or she likes and hates. This, of course, cannot be forced, but it also has something in common. For example, most women like white and red and pink. They are called female colors. Women's articles are packaged in white and red to please the ladies. Men like solemn black, black also known as male color, men's special packaging and black can be favored by men. This kind of people The psychology of clan love is also relative, change, we only emphasize that the feeling of joy and boredom can influence the purchase of color box printing.
Second, understanding. Successful packaging not only through the use of modeling, color, patterns, materials to attract consumers' attention and interest, but also to enable consumers to accurately understand the product through packaging. Because the purpose of purchase is not packaging, but packaging products. An effective way to convey product information accurately is to convey the image of the product truthfully. You can use full transparent packaging, you can open windows on the packaging container to display the product, and you can draw the product graphics on the package. Can do on the packaging of concise text instructions, can be printed on the packaging of color product photos and so on. On the contrary, low-grade products are packaged in beautiful and expensive packages, and Will not attract consumers. At present, most of the packaging designs of small food products on the market are very exquisite, striking colors, gorgeous patterns and silver flickering aluminum foil bags with moving instructions, which have great appeal to consumers, especially children. But many times the value of food in bags and prices are very different, so people feel cheated, so the grade of packaging must be in line with the grade of the product.
According to the successful experience of domestic and foreign markets, the packaging of high-grade consumer goods used by high-income people is mainly composed of simple, clear picture, soft, elegant colors and superior materials. For the low-grade consumer goods used by low-income people, they often use obvious, bright colors and pictures, and then use the word "economic benefits" to express them. This is all in order to accurately convey the product information to consumers and make consumers understand it. Accurate delivery of product information should also require the packaging of shapes, colors, patterns and so on not contrary to people's habits, resulting in wrong understanding.
Three, eye-catching. Packaging design to play a promotional role, first of all must be able to attract the attention of consumers, because only to attract the attention of consumers of goods can be purchased. Therefore, the packaging should use novel and unique modeling, bright colors, beautiful and exquisite patterns, each with characteristics of material so that packaging can appear eye-catching effect, so that consumers see a strong interest.
The shape of the strange, novel can attract the attention of consumers. For example, the wine bottle modelling, generally takes the cylinder body as the main body, some wine bottles use the imitation modelling, designs into the complex anchor shape or the human body shape, in a batch of to the cylinder body, the cuboid modelling wine bottle, will appear very prominent, beautiful.
Color beauty is easy to feel. Some market scholars even think that color is the factor that determines sales. In their long-term market research, they have found that some colors, as packaging of products, can make the products surprisingly difficult to sell. Grey is one of them.
Generally speaking, the design of the packaging should be based on contrasting the brand trademark, fully showing the characteristics of the brand trademark, so that consumers can immediately identify the products of a certain factory from the phonetic alphabet and the overall packaging pattern, especially the famous brand products and the famous brand stores. The striking of the trademark on the package can immediately play the role of attracting consumers.
So in the design of gift box packaging, we should pay attention to the above factors, good packaging, can better reflect the product after packaging value-added.